RWW iPhone App Deconstructed

  • RRW iPhone App Homepage
    Feb 1

    RRW iPhone App Homepage

    RWW's iPhone App is fairly simple, but a few tweaks to the main interface would increase engagement (and ad dollars!).

    iphoneupload.jpg

    1. 1
      While this icon fits the RWW brand, the repetitive element gets in the way of the readability.
    2. 2
      Why filter good articles before a user has a chance to see what's new? Return users are coming back to read articles, not filter the content!
    3. 3
      While these are interesting, these functions are out of context. These are really settings for the app.
    4. 4
      Is this content or a 'call to action' to follow RWW. It's not clear. The stream of content is really unconnected, so the likelihood that a user will find value in this stream is minimal.
    5. 5
      It would would be better if the footer space was used to display common functions that people want to perform (filtering by recent news, reading popular articles and reading saved articles).
  • RWW Connect iPhone Screen
    Feb 1

    RWW Connect iPhone Screen

    Make the calls to action clearer.

    iphoneupload.jpg

    1. 1
      It's not clear from this header what I'm doing with these services since they're not tied to specific content.
  • RWW iPhone App Article
    Feb 1

    RWW iPhone App Article

    The article page is simple and to the point. A few additional tweaks could make it more engaging. Pulling a mobile Safari page probably cuts down on development costs.

    iphoneupload.jpg

    1. 1
      Why not maximize the image? The content on the page is fairly sparse- utilizing more horizontal space would be great.
  • RWW iPhone App Channel
    Feb 1

    RWW iPhone App Channel

    Channel page could promote content better by condensing the page.

    iphoneupload.jpg

    1. 1
      Left aligning the article titles would make it easier to scan articles.
    2. 2
      Vertical height could be reduced to enable higher density of content. This would also enable more ad space without being obnoxious.
  • RWW Concept Screen
    9:56am

    RWW Concept Screen

    We've mocked up a home screen to visualize some of the ideas we suggested.

    rww-homescreen.jpg

    1. 1
      RWW branding is stronger without being obnoxious.
    2. 2
      A font scaling option makes it easier to improve the readability for some users.
    3. 3
      Use of people in the image will increase the click-through on articles.
    4. 4
      Right aligning images makes it easier to scan the headlines on the left.
    5. 5
      A popular sort feature will make useful and interesting stories rise to the top.
    6. 6
      A top level Save Icon makes it really easy to retrieve articles.
    7. 7
      Channels have now been reduced to a single navigation item to reduce the overhead of filter articles everytime.
    8. 8
      Front up a leading story- create a clear hierarchy for users.

Here are a series of suggestions for improving the RWW iPhone App.

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